Donation of Retail Price and Donation Rating
The retail price of a product usually includes VAT, or other similar costs. This is why we show the actual amount per item being sold that will be donated directly to the specified charity/cause, so that we can be completely clear and transparent. Even a company donating 100% of the money it actually recieves from the product sale may not get a 100% rating because of this.
The reason we do this is because there are ways to raise money or sell products that ensure 100% of the money is a donation. This is something we want to encourage.
The 'charitable rating' is a percentage based on the relative retail price and the actual amount being donated, and is round up to the nearest 5%. This is how we sort ranking in the charity shop so that you can easily see which products donate the most of their price.
For merch with multiple retail outlets it is impossible to give a fixed cost/price. The rating therefore will be an approximation, based roughly on the known average.
Where the charity single for "It Does Get Better" is concerned, the retailers, such as iTunes etc scrape approximately 30% of all retails prices, even on charity sales. We tried really hard to get it waived. Sad faces.
Got a question? Email us.